Top Food Trends 2023

Food Trends 2023: A change in the food industry towards more sustainability and locality, regenerative foods and classic dishes interpreted vegan 

The world of food is accelerating, and restaurateurs, retailers and manufacturers need to make sure they don’t lose touch. Good thing Hanni Rützler has now published the latest Food Report 2023.

For the tenth time in a row, the renowned food trend researcher analyzes global food hypes and developments – even in these turbulent times!.

This exciting report was written in collaboration with cultural studies expert Wolfgang Reiter and offers comprehensive guidance on how to successfully position yourself in an increasingly complex environment.

“It’s all about using food trends as a tool that allows players in the food industry to make better decisions for the future,”

says the researcher.

Sustainability is the overarching topic

According to Hanni Rützler, three major food trends are emerging in 2023, and each of them is related to the major overarching theme: sustainability.

The first trend is called new glocal.

This describes the current shift in global food trade towards regional agricultural structures, shorter and more transparent supply chains and a focus on domestic markets.

Hanni Rützler holding a salad leaf in front of her face to promote more sustainability in restaurants

Image: futurefoodstudio | Thomas Wunderlich

The second trend is “veganizing” recipes”. The report describes in detail how many ways traditional dishes have been reinterpreted as vegan and which products are used in the process.

The Food Report singles out regenerative food as the third major trend. This is food that comes from sustainable agriculture, which focuses on biodiversity and soil regeneration.

The food trend map shows an overview of all trends

However, there are many more smaller and larger trends. The tried-and-true food trend map addresses all of them.

Food-Trend-Map 2023

Image: Zukunftsinstitut

For the first time this year, it groups the trends into clusters, thereby making their multi-layered interrelationships even more visible.

The trends are brought to life by the numerous best-practice examples from all over the world.

Smart restaurant concepts and innovative producers illustrate how these major trends are becoming a reality and provide inspiration for future-oriented actions.

This time, a great deal of space is devoted to farms that handle their resources with care, which means they can continue to supply their versatile products at a high quality standard in the future.

Sustainability - a Food Trend 2023 - already starts in the field

Image: AdobeStcok | JackF

Meat substitute has potential

In addition to the three major trends, Hanni Rützler has also identified two dominant themes.

The first is meat. The focus here is on how we consume meat today and the many creative ways it is now being replaced and replicated.

This is an increasingly significant market, even though there still isn’t a satisfying beef steak substitute emerging from the manufacturers’ printers. In this area, selected best-practice examples also demonstrate what is already possible today.



In addition, an entertaining historical foray provides a timeline of meat substitutes from the year 535 to the present. As an added bonus, the overview of alternative cell culture manufacturers also includes fish and dairy products.

The use of algae and insects as well as microbial fermentation are highlighted in detail – with interesting best practice examples included.

Social media boosts lively fusion cuisine with ingredients from around the world

The second topic is fusion.

“While the trend towards greater regionality and locality continues to strengthen at the source product level, we are seeing more and more internationalization on the food level,”

it says in the report. Spurred on by social media, products and preparation methods from kitchens all over the world are being mixed and matched in a vibrant and colorful way.

Appetizing real-life examples make you want to try them out.

Freshly cut tomatoes for creative food creations / fusion

Image: futurefoodstudio | Nicole Heiling

Last but not least, the new Food Report offers special insight into the food retail sector.

Real-life examples again help to broaden the view.

They even describe a supermarket farm.

As a special anniversary treat, the Food Report 2023 includes a comprehensive food trend glossary that summarizes and provides graphic illustration of the food trends from the past ten issues.


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10 Best Practices for Picking the Perfect Restaurant Location for your

Why your restaurant’s location matters ?

Location, location, #location. Choosing the right restaurant location is one of the most important decisions you can make when opening your business. 

Location is even more important if you’re starting a quick-service restaurant, whose customers put a premium on convenience. But what makes a good location for a restaurant?

Why your restaurant’s location matters

Build it and they will come – right? Not necessarily. Unless you’re a celebrity chef with name recognition, people may not flock to your restaurant from far and wide. That’s just part of the reason location is paramount when starting your food business.

First, your restaurant’s location can help you attract customers. A prominent location, like a town center crawling with pedestrians or a strip mall next to a busy road, serves as a built-in marketing tool. Passersby will notice your shopfront or sign as they visit a neighboring business or just pass through. 

While a location off the beaten path won’t necessarily doom your business, it does mean you’ll have to work harder and spend more on marketing to gain customers. A prominent location, on the other hand, helps customers find you without even looking.

Second, a good restaurant location can make it easier for you to reach customers for deliveries. With more and more restaurants offering delivery, and even operating as ghost kitchens, a central location will let you harness this increasingly important revenue stream. Centrally located restaurants are poised to deliver to more people, in less time.

The right location for your restaurant will help customers find you, and help your business reach customers. Now read on to learn how to find that sweet spot.



10 tips for choosing the right restaurant location

While there’s no surefire way to guarantee success in the restaurant industry, where you operate your business can have a huge impact on sales. These are our top tips for choosing the best location for your restaurant.

1. Check zoning laws

First things first: make sure your ideal space is zoned for a restaurant. And, if adult drinks are part of your restaurant’s concept, check whether you’ll be permitted to serve alcohol at that site.

2. Think about your target customers

Consider your market when choosing the location for your restaurant startup. Will you be able to reach your ideal customer in the space you’ve selected?

For example, a fast food restaurant catering to kids would be best suited to a suburban area with lots of families. A pizza slice shop targeting young adults hungry after a long night out should be in proximity to popular nightlife spots. And a build-your-own bowl targeting urban professionals would do well to set up shop in a city’s corporate district.

3. Consider foot and car traffic

While the location of your restaurant won’t make up for poor service or mediocre food, it can get the attention of new customers. To attract first-time customers, your restaurant should be located somewhere with plenty of car or foot traffic.The more people who pass by your restaurant, the greater your chances of attracting newcomers. Having an eye-catching sign or display will help.

But remember: once new customers stop in thanks to your restaurant’s location, it’s your job to keep them coming back

4. Out of sight, out of mind

Testing your customers’ line of sight to your restaurant should be an essential part of your restaurant location analysis. Potential customers should be able to see your venue from the street. While strategic signage may help customers with way finding, signs alone may not be as enticing as a glimpse of your patio or your menu options.

If you choose an indoor location, such as within a food court, focus your efforts on marketing to ensure customers see your restaurant as a destination. List your restaurant’s location on Google Maps and employ other digital marketing efforts to help customers find your restaurant, no matter what.

5. Keep accessibility top of mind 

In addition to being able to easily see your restaurant, customers should also be able to easily reach your restaurant. 

If you want to establish your business in an area that will require travel by car, make sure the space has ample parking nearby. If you want to locate your restaurant in a pedestrian-friendly area, make sure there are public transportation lines nearby. 

After you nail down your space, make it accessible to customers with all kinds of abilities and disabilities.

The 10 Most Important Restaurant Survey Questions


6. Costs for a premium restaurant location

Premium locations will come with premium costs. If you can’t afford a space in the location you desire, get creative. 

Compromise by getting a venue in a nearby but up and coming area, and dedicate the money you save on rent to marketing. With time, your second choice neighborhood could even become prime real estate.

For a restaurant startup, the best location may be no location at all – especially when considering startup costs. Consider opening a pop-up or mobile business (like a food truck or cart) to test your concept, build buzz (aided by a grand opening), and then move to a more affordable location. 

7. Study space turnover

Everyone knows that street or strip mall in their town in which businesses seem to open and close every few months. While the location of these spots may seem ideal, there’s usually a reason why so many businesses start and fail there. Don’t take a chance on a commercial space in which so many other businesses have tried and failed. 

If you’re considering an area you’re unfamiliar with for your restaurant’s location, take your time and do your research. Visit the area over a period of several months or years to monitor turnover. Ask locals and other business owners about the area before committing to a space.

8. Avoid competition

Avoid building your restaurant near a restaurant that’s in direct competition with yours. Yes, there is a chance that your shop will drive the neighboring one out of business, but you’ll have to work even harder to win that shop’s customers and keep them from returning to their long-standing favorite. 

Scout the neighborhood and read industry news to keep an eye on upcoming openings to avoid doubling up on a concept. Sometimes, the best location for your restaurant is completely relative.

9. Look for complementary nearby businesses

While direct competition is bad, some nearby businesses can help drive customers to your restaurant. For example, a smoothie shop would see high sales stationed next to a gym. A coffee shop would be a gold mine next to a university library. 

10. Consider setting up shop at a collective venue

Standalone business comes with advantages like visibility, but being part of a collective, like a food hall or a food truck park, grants you opportunities for extra promotion and traffic. Your business will have a captive audience of hungry people who are visiting other stands in the venue. And, as long as each business provides complementary products, you all benefit from cross exposure to one other’s customers.

With these 10 steps, you can feel confident you’ve done a thorough restaurant location analysis and are ready to choose the place to start your small business