How To Make Your Business Quite Successful

Or are you having trouble choosing business goals to work toward this year in the first place? Every entrepreneur wants to own a successful and profitable business, but it’s not always clear how to get there.

If you want your small business to be more profitable than ever before, here are some suggestions for how to make it happen. And remember: Building a successful business is a marathon, not a sprint.

Focus on Customer Service

Close-up of a customer's hand about to ring counter service bell
Blend Images – Jose Luis Pelaez Inc / Getty Images

According to a study by New Voice Media, 51% of customers will not repeat business with a company after a bad service experience. Other studies have shown that it takes several positive customer experiences to make up for one negative one.

Given that loyal customers make a much easier sell, make good customer service a priority. Examine your current customer service and make the changes that need to be made to ensure that your small business is providing service superior to that of your competitors. You may need to invest in staff training, revamp your return policy, or make basic improvements such as responding promptly to voicemails or emails from customers.

 
 
 

Build Word of Mouth for Your Business

Close-up of a man whispering in another man's ear
Tom Gufler

Whether you operate your business in a small community or in a large urban center, word of mouth is more important than ever. Most consumers turn to the net to search for reviews of businesses before deciding where to shop, so building a good reputation is vital to the success of your business.

How do you get positive word of mouth? By providing good, professional service, building and monitoring your local (and online) reputation, and gaining publicity by giving back to your community through your support and sponsorship of local organizations and charities.

 
 
 

Expand Your Marketing Efforts

50% off sale sign in shop window
Grady Coppell / Getty Images

Effective marketing is key to increasing your sales, but you don’t have to break the bank to promote your business. There are many inexpensive ways to market your products and services, including:

  • Creating and using a promotion kit
  • Sending out promotions with your invoices
  • Joining professional organizations
  • Involving the newspapers in your grand openings, moves, or charity events
  • Giving free workshops or classes related to your products or services
  • Developing business partnerships and doing cross-promotion with complementary businesses
  • Cold calling (yes it can still work)
  • Advertising your business on your vehicle with a vehicle wrap
 
 
 

Build Your Online Presence

Close-up of woman's hands typing on a laptop
Brais Seara / Getty Images

Creating a professional-looking website can be quick and easy nowadays, and your small business needs to be in the online space. Research from the E-commerce Wiki indicates that 88% of consumers now research purchases online before purchasing in a store.

A simple website that describes who you are, what you do, and how to contact you will suffice for many small businesses. At a minimum, your site should contain:

  • Your logo
  • Your business name
  • A summary of what you do—your products and services
  • Your contact information
  • Your address, including a Google Maps link
  • Your mission, e.g. “We make the best pizza in town…”
  • Testimonials from customers

Depending on your target market, social media can be a great way to promote your business as well. Establishing a presence on Facebook, Twitter, and Instagram is standard for most businesses these days.

 
 
 

Cut Your Business Costs

Pincers gripping a stack of coins
Andrew Paterson / Getty Images

Business costs for everything from office space to vehicle expenses seem to always be on the rise, so keeping expenses in check is a crucial task for business owners. 

Keeping track of expenses is ​time-consuming and tedious, so wherever possible try using new technology to make the job as easy as possible. For example, there are a number of mobile apps for expense tracking, including many cloud-based accounting applications that allow you to automatically add expense information into your accounting system by snapping pictures of receipts with your mobile device.

Conduct annual or even semi-annual reviews of your major expenses, such as office space, business insurance, staffing, and vehicle expenses. Where can you trim? If you are in an area with an abundance of available commercial space, perhaps you could think about relocating. If you don’t even need a storefront, you could convert to a home-based business. 

Review your major supply costs regularly and always look for discounts or ways to pool supply purchases with other businesses to save money. Make reducing expenses part of your job description and company culture.

 
 
 

Go Mobile

Customer making a mobile payment at a farmer's market
Dougal Waters / Getty Images

If you do nothing else with mobile technology this year, you need to make sure that your online presence, including your business website, is mobile friendly. Increasing numbers of people are surfing and searching with their phones—even when they’re at home.

But there are two other trends that could benefit your small business. The first is mobile marketing. There are myriad mobile-specific strategies you could be using to reach your target market with great effect, from text message advertising and mobile display ads to having your own business app designed.

Mobile payment systems represent your other opportunity. Apple Pay, Google Wallet, Venmo, Square, Intuit GoPayment, Paypal—the choices for paying by phone are now endless. Offering pay-by-phone services is a significant convenience to customers, but your small business could also realize considerable savings from being able to use a ​mobile POS system.

 
 
 

Get in the Cloud

Clouds stretching across screens of several mobile devices and a laptop
John Lamb / Getty Images

There is no doubt that cloud computing has leveled the playing field for startup businesses, but the serious advantages of using the cloud for “ordinary” established businesses is not always discussed.

Cost savings and access from anywhere are the biggest advantages to moving some of your business processes to the cloud. If, for instance, your business changes from a desktop small-business accounting program to a cloud-based accounting application, you would no longer have to install desktop software (saving IT costs for installation, backups, updates, etc.) and you can access your business accounts from anywhere, including from mobile devices.

There are some disadvantages to cloud computing, of course, but if you haven’t started using cloud storage and applications yet, make this the year that you at least investigate its potential.

 
 
 

Find and Keep the Right Employees

Shop employee talking with customer at cash register
Emma Innocenti / Getty Images

Attracting and retaining the right employees is one of the most important things you can do with your business. While hiring and training employees every other week might be business as usual for a fast-food restaurant, most successful businesses rely on hiring quality staff and keeping them for the long term.

 
 
 

Update Your Business Plan

Desk with laptop and papers full of notes for a business plan
PhotoAlto/Alix Minde / Getty Images

You did make a business plan before starting your business, right? A business plan is vital for startup businesses for many reasons, including testing the viability of your business idea and securing debt or equity financing.

If you haven’t made one, it’s not too late. Successful, established businesses update their business plan annually to review accomplishments (or lack thereof) and decide on new goals or directions. 

The financial health of your business is summarized by the income statement, the cash flow projection, and the balance sheet, which are contained in the financial section of the business plan. From there you can determine ways to make your business more profitable by increasing sales, reducing losses, or cutting expenses. If you want your business to be more successful, you need a plan for how to get there.

 
 
 

Stay Balanced

Father playing with his child at home
Geber86 / Getty Images

No one goes to the grave wishing they had spent more time in the office. Too many business owners sacrifice their mental and physical health, family relationships, and friends in pursuit of their business goals.

Don’t be one of them—find an acceptable level of work-life balance. Getting enough sleep, taking time for family and friends, and getting regular exercise will help you stay healthy and allow you and your business to prosper over the long term.

How Can You Will Be More Productive In A Way

Make room for increased productivity by putting these habits into play:

1. Cut your to-do list in half. Getting things done during your workday shouldn’t mean fitting in doing as much as possible in the sanctioned eight hours. Do you really need those 30 tasks on your to-do list? Take a less-is-more approach to your to-do list by only focusing on accomplishing things that matter.

2. Take more breaks. The ache in your brain after several long hours of work should be your signal to take a break. Since your brain has used up its glucose, give yourself a moment to refresh by going for a walk, grabbing lunch or a snack, or just meditating. You’ll come back recharged and ready to achieve greater efficiency.

 

3. Follow the 80/20 rule. Only 20 percent of what you do each day produces 80 percent of your results. Eliminate the things that don’t matter during your workday — they have a minimal effect on your overall productivity. For example, break your next project down into steps and systematically remove tasks until you end up with the 20 percent that gets the 80 percent of results.

4. Use your morning to focus on yourself. It’s a big productivity killer to start your mornings by checking your email and your calendar. This allows others to dictate what you accomplish. Start your day out right by ignoring your emails in the morning and getting in a good breakfast, reading the news, meditating, or working out. This will ensure you’ve got the necessary fuel for a productive day.

5. Tackle your challenging tasks before lunch. Knock out your most challenging work when your brain is fresh. If you have any busy work or meetings, save them for the afternoon. By scheduling your day this way, you’ll be able to create a new and more productive way to manage your time.

 

 

Globally network long-term high-impact schemas vis-a-vis distinctive e-commerce cross-media infrastructures rather than ethical.

Daryl Smith

6. Improve your email etiquette. Email is a productivity killer and usually a distraction from tasks that actually matter–don’t fall into this productivity trap. For example, people often copy multiple people on emails to get it off their plate, but this is a sign of laziness and actually distracts everyone else by creating noise against the tasks they’re trying to accomplish.

As a rule, if you receive an email where many people are CC’d, do everyone a favor by BCC’ing them on your reply. If your email chain goes beyond two replies, it’s time to pick up the phone.

7. Create a system. You’ve probably developed a few productivity-ruining habits over the years. Manage your distracting ways by creating a system. For those of you who check your emails compulsively, plan a morning, afternoon, and evening time slot to manage your inbox. Otherwise, you’ll get distracted from accomplishing more important goals throughout the day.

 

 

8. Stop confusing productivity with laziness. While no one likes admitting it, sheer laziness is the No. 1 contributor to lost productivity. In fact, a number of so-called time-saving methods – take meetings and emails for example – are actually just ways to get out of doing real work. Place your focus on doing the things that matter most as efficiently and effectively as possible.

9. Stop multi-tasking. Stop trying to do 10 things at once! Changing tasks more than 10 times a day drops your IQ an average of 10 points. Get things done more effectively and efficiently by focusing on one task at a time.

Less is more when it comes to being productive during the workday. Stick to the basics for reaching productivity.

 

From this phenomenon, then emerged influences including bloggers who use social media and blogs to show their fashion or simply share what fashion trends are currently being loved. People who like it will immediately use the blogger in question as a role model for example in following fast-paced fashion developments.

 

In Indonesia itself, there are currently many lifestyle and fashion bloggers who are favourites of netizens, and they always have a tendency to imitate the fashion used by these bloggers.

 

Fashion Blogger
Top Five Winter Trends To Follow This Winter 2021

It’s officially gotten to that time in fall when it’s freezing and hot all in the same day. Fun, right? But the transitional temps also mean that winter is right around the corner! Well, if you’re counting down the days until the first snowfall and are looking for some new clothes to add to your closet when the time comes, you’ve arrived at the right place.

Here, we rounded up five winter fashion trends that you’ll be seeing all over the place (that is, if you haven’t seen them already in seasons past) once it gets cold out. Pssst, we also included how to shop them. Scroll on down below for all the winter fashion inspect you’ll need. And if you’re looking for more fashion tips, check out the fall fashion, bag, and shoe trends while you’re at it!

 

1 Quilted

miu miu
Johnny Dufort Courtesy of Miu Miu

You’ll stay *extra* warm in all things quilted for winter.

Miu Miu

 

2 Oversize Quilted Puffer Vest

Courtesy of Dynamite
Dynamite
 

A super-soft textured vest is the perfect addition to your winter wardrobe.

 

3 Allure Blue Epuff Cropped Jacket

Courtesy
Daily Paper
 

A baby-blue coat will brighten up any winter outfit. 

 

4 Bright Colors

versace
Courtesy of Versace

The brighter, the BETTER! Just look at this Versace ’fit for proof.

Versace

 

5 Bright ColorsCora Short Set

Courtesy
Hanifa
 

Blue and green is the color combo you never knew you needed in one outfit.